NUWR Correcting Serum (30ml)

With Vitamin C (Ascorbic acid), Niacinamide & Arbutin

Unleash the brilliance of your skin with NUWR Correct and Boost Serum. This transformative formula is your ticket to a radiant, flawless complexion. Packed with the powerhouse trio of Vitamin C, Niacinamide, and Arbutin, this potent serum targets stubborn hyperpigmentation, evens skin tone, and reveals a luminous, more youthful appearance. Embrace the beauty of targeted skincare crafted for melanin-rich skin.

NUWR -pronounced [noo-wur], is the word for light in the Arabic.


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Feel the difference with NUWR

Three ingredients work synergistically to deliver a powerful dose of correcting benefits It also helps to reduce the appearance of dark spots and hyperpigmentation.

Antioxidants in Oryza Sativa, help to protect the skin and help to lessen the aging effects of free radicals, which are produced by natural body processes and environmental pollution.
Pure vitamin C is highly unstable and oxidizes quickly. A more stable form of Vitamin C is used reducing the likelihood of oxidisation and loss of potency ( degradation by light, air, and heat)

Niacinamide helps to strengthen the skin barrier, reduce inflammation, and regulate oil production. It can also help to minimize the appearance of pores and fine lines.


Protection from free radicals

More Stable

Strengthens Skin

Active ingredients

Vitamin C

3-0-Ethyl Ascorbic Acid


Extracted from the bearberry plant


Also known as Vitamin B3

VOUEE skincare set for melanin-rich skin


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Correcting Serums 101

As with all skincare products, we recommend a patch test before use. To learn how to do a proper patch test, click here!

Step 1: Cleanse your face with our RUWA Foam and Glow Cleanser and pat dry. Ensure face is still damp.

Step 2: Take a small amount of NUWR Correct and Boost Serum onto your fingertips.

Step 3: Gently massage the serum onto your face and neck, focusing on areas with dark spots, hyperpigmentation, or uneven skin tone.

Step 4: Wait a few seconds for the serum to fully absorb into your skin.

Step 5: Follow up with our UTUTU Moisturiser SPF 30, to further protect your skin from UV damage.

We recommend using NUWR Correct and Glow Serum once daily, at most when managing hyperpigmentation. However, if you experience any irritation or discomfort, reduce usage as needed.

Please note that the use of Vitamin C in any form may increase your skin’s sensitivity to the sun. It is important to use a daily moisturiser with sun protection to further shield your skin from harmful UV rays. Our UTUTU Moisturiser is a great option that provides broad-spectrum sun protection (SPF 30) and hydration, while also promoting a healthy, radiant complexion.

Incorporate NUWR Correct and Boost Serum into your daily skincare routine to achieve brighter, more even skin tone and a radiant complexion.

Why we use serums

Targeted Skincare Benefits

They are formulated with high concentrations of active ingredients, such as antioxidants, peptides, and vitamins, which are designed to penetrate deep into the skin and address specific skin concerns.
Melanin-rich skin can be more prone to hyperpigmentation. Active ingredients, such as Vitamin C, retinol, and niacinamide, in serums are targeted to address these concerns.

Enhancing the effectiveness of other skincare products

Face serums can help to enhance the effectiveness of other skincare products in your routine. They are designed to be layered underneath moisturiser and sunscreen, which can help to seal in the active ingredients and provide additional benefits.
Melanin-rich skin can be more prone to dryness, and a compromised skin barrier can exacerbate this issue. Therefore, regular cleansing is important to maintain the skin’s barrier function and prevent moisture loss.

Boosting hydration

Many serums contain humectant (holds water).When applied to the skin, this helps to attract and retain moisture, resulting in a more hydrated, supple complexion.
Melanin-rich skin can be more prone to uneven skin tone. Hydration can improve the skin’s overall health and appearance and prevent dehydration, which can exacerbate existing skin concerns.

Made with Science

Made from

We do not private label. Every product is made from scratch by choosing individual ingredients and lovingly formulating for melanin-rich skin.

Made with

We formulate in South Korea because of the years of experience in cosmetology. It also gives us access to unique ingredients profiles.

Tested for your

Our market research is perofrmed on a diverse mix of melanin-rich skin tones to ensure we are formulating for your skin.

Additional information
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Ingredients: Aqua, Butylene Glycol, Niacinamide, Oryza Sativa Bran Oil, Ethanol, Glycerin, Arbutin, 3-0-Ethyl Ascorbic Acid, Dimethicone, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Cetearyl Oliviate, Sorbitan Oliviate, Cetearyl Alcohol, Glyceryl Stearate, Phenoxyethanol, Stearic Acid, Arachidyl Alcohol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Behenyl Alcohol, Arachidyl Glucoside, Disodium EDTA, Ethylhexylglycerin, Aphanothece Sacrum Polysaccharide, L-Glutathione




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Q & A

Can I use this at night? Bryana asked on August 24, 2023
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